Our Story

About Peach it up

Peach it Up, a brand that embraces the traditions of Indian ethnic wear while infusing it with a touch of modernity and versatility, redefining the fashion landscape with a harmonious blend of heritage and culture. Led by our visionary founder and creative director, Samridhi Agrawal, who embarked on this entrepreneurial journey at a tender age of 18, we are dedicated to the constant evolution of our craft, embracing innovative designs, fabrics, and multi-purpose outfits that are perfectly suited for the contemporary fashion landscape celebrating individuality of women in India and across.